Sound familiar?
A big marketing effort
You spend time, money and effort creating content and posting on social media, or paid ads to grow your email list, and networking or speaking, but your sales figures don’t reflect that.
Few tangible results
Struggling to convert your leads into tangible results? You’re marketing your heart out, and it’s so time-consuming, but actually making the sale is tough, and you’re not sure how to make it easier.
Is your website working for you?
You have a website, but you’re not sure how well it’s actually working for your business, and you’re not sure how to effectively integrate your website with your marketing, to make more sales.
How a Landing Page helps convert your leads to sales
If you landed on a general website homepage or general services page that gave you a few paragraphs about a product or service, especially one with a high price tag, would you just go ahead and buy? No way!
Directing your campaign traffic to a well-crafted landing page instead, can lead to a significant increase in average conversion rates, which means that landing pages can have a meaningful impact on your marketing or ad campaigns.
Many businesses simply direct their audience to a homepage or a contact form without offering additional context, and that does not compel website visitors to take action.
By contrast, guiding users to a thoughtfully designed, distraction-free landing page with sufficient, relevant content can significantly improve conversion rates.
Even if you feel that someone would want to chat with you before they buy your product or service, you should still give them all the information they need – have that info on your website, preferably with pricing: it makes it easier for them to make a decision, shortens the sales cycle for you, helps you capture leads that are a better fit for you, and lets your landing page do the hard work for you.
That’s a win-win!
Landing pages play a crucial role in linking your website with potential customers, serving as a key element of your site and marketing efforts.
If you’re unsure about whether you should create one, here are some key advantages landing pages can offer your business.
Benefits at a glance
- Boost conversions
- Capture more info about your leads
- A shareable home base for your offer
- Laser-focused to promote your offer
- It can save you time, money, and resources
- Enables quick validation of new business ideas
- If you run Google ads, can improve pay-per-click (PPC) quality scores and lower cost-per-acquisition (CPA).
WHAT’S ON A LANDING PAGE?
Some elements of a successful landing page include:
- A clearly defined target audience
- A clear solution that addresses their problem
- Demonstrating your expertise
- A strong Call To Action (CTA)
- A form (if needed for your offer)
- Well structured, distraction-free content
- Well-designed, on-brand layout guiding leads to action.
To enhance your lead generation efforts,
it’s essential to integrate dedicated landing pages into your website strategy.
Your Goal:
Take visitors from Point A to Point B, and make that path as direct as possible.
Simplicity is the key to conversion
One way we do this is by removing your navigation menu on your Landing Page – so your prospects don’t have to make any navigation decisions – they stay right there on your landing page, instead of getting side-tracked by other pages on your website.
Another key element is minimizing the number of steps required for a successful conversion.
If conversion is a purchase, make it easy for them to click through to your payment page, where it is clear what they are paying for.
If conversion means booking an appointment, then all they should have to do is click to go to your booking calendar and book an appointment – or embed the booking widget in your landing page. Done.
If conversion means an email subscription, then all they should have to do is type in their email address, and click the subscribe button. Done.
You get the idea.
Creating a well designed, laser-focused landing page that highlights specific products or services when you run a marketing campaign, post to social media, or run ads, is a win-win!
What conversions can you generate? Here are some common types:
Customers – Direct purchase
Leads – Contact info
Email Subscribers
Waitlist Subscribers
Membership Signup
Paid Subscription signup
Event Attendees
Appointment Bookings
Form Completion
HOW IT WORKS
Our process
to create a landing page for you
- Complete the form and payment.
- Schedule an appointment to discuss your target market, your offer and your goals
- Gather and share content for your landing page: you provide your offer details and content and we’ll help refine it for your landing page – we’ll send you a list of what we need from you.
- We’ll design the landing page and connect it to your form, your payment link, your calendar, etc., depending on what your Call To Action (CTA) is for your conversions.
- You review your new landing page and request revisions/edits if needed.
- We make the revisions/edits and you do a final check to make sure everything looks good.
- Final tweaks, testing and go live!
Pricing: $995
Sign up by October 30th and get a 10% discount!
We limit capacity to serving 8 clients/month with Landing Pages, so reserve your spot now!
FAQ
How long does it take?
We will complete your landing page design within one week after you:
- make the payment
- complete the appointment where we discuss the brief
- provide your content, links, brand collateral (logo, brand colors), or anything other elements that may be needed to complete your landing page
The timing also depends on how quickly you provide feedback/approval on the landing page design and content.
Do I need a website first?
The landing page will be created on your website. If you have a domain (or you can register one) but not a website, we can install WordPress on your domain and provide one year of web hosting, for an additional $450.
Is this for WordPress websites only?
Yes, we specialize in WordPress, so we do not build landing pages on other platforms.
If you have a domain but not a website, we can install WordPress on your domain and provide one year of web hosting, for an additional $450.
Do you guarantee conversions?
Unfortunately we can’t guarantee conversions, because a lot depends on your external marketing, and the length of your sales cycle.
Are images included?
You may provide images for the landing page, or we will include up to 10 stock images from the stock image library that we use – we will send you a link so you can select the images you want.
You’ll do the image search, but we can provide some guidance on what kind of images may be suitable.
Is copywriting included?
You will provide the written content, but we will provide an outline, guidance and editing based on our discussion of your target market and your offer, to make your landing page as effective as possible.
What about Video and Audio?
You can provide videos – just send us the URL of each individual video from your YouTube channel or Vimeo.
Audio – send us the embed code or link for your podcast or whatever audio you have in mind. We can discuss the technical details and we’ll do our best to make it work for you.
What if I have questions before I commit?
If you have questions that you want answered before we start the process, please schedule a chat with us here:
https://calendly.com/potionwebstudio/30-min
About Potion Web Studio
We are here to help support your business goals.
Co-founded by Chanel Collis – Graphic Designer, Art Director and Brand Strategist – and Denis Collis – Software Design Engineer, we have been designing, developing and supporting WordPress websites since 2010. We started as a small family business and have grown to a lean, highly talented team over the years.
Our business and design experience goes back even further, having worked on international campaigns with some of the biggest global brands, including Apple, BMW, Land Rover, Audi, American Express, Virgin Mobile, British Airways, Colgate, Danone, Hewlett-Packard, and many more.
We have deep skills in WordPress, web design, graphic design, art direction, coding, web technology and hosting, and we bring diverse business and life experience to every business we support with our pro WordPress team. We are committed to solving your website challenges!
At Potion Web Studio we have a passion for things at the intersection of creativity, technology and sustainability. We strive to help business owners build better businesses through design and technology.
Did we mention
we love coffee?
What Our Clients Say
Google Reviews
Iconic brands we’ve worked with
Testimonials
When we were looking for someone to rebuild our Hera Hub WordPress multi-site we wanted someone we could trust, so we turned to Chanel at Potion Web Studio.
The process of building the website went very smoothly but we were also concerned about ongoing upkeep of the site. We wanted someone who knew the site well and who better than the designer who built it.
We are so happy we made the choice to have Potion build our site and to continue to do WordPress support for the site afterwards.
Felena Hanson
HERA HUB
Spa-inspired co-working space and business accelerator.
I was so happy and relieved to find Potion Web Studio to construct our NovelNetwork® website. We tried three other web developers before learning about Potion, but our site was so complicated that none of them were able to complete the project.
Potion Web Studio was the only one that had the technical expertise, the shared vision, and the aesthetics that we needed to create our custom designed website. I would highly recommend Potion to build and maintain your website.
Susan McBeth
NOVEL NETWORK®
Founder and CEO of NovelNetwork® and Adventures by the Book®, connecting readers with authors.
Potion Web Studio was awesome to work with. They were quick, efficient, knew exactly what to do, knew how to ask and answer questions at the level I’m at, kept me updated with what was going on, double-checked their work, and were super responsive. It was easy interacting with them and it has been a great experience. I would recommend Potion to anyone.
Karen Dobyns
MISS AWESOMENESS
OTD, MOT, OTR/L, Pediatric Occupational Therapist, Adjunct Faculty in OTA Program, Grossmont College, San Diego.
Patrice Aurenty
SOURIRE BOUTIQUE HôTEL PARTICULIER
Boutique Hotel close to the Eiffel Tower in Paris, France
Chanel is so easy to work with! She’s professional, asks the right questions, offers reasonable pricing and delivers on time! I highly recommend Potion Web Design for design and website maintenance to anyone who hosts their website on WordPress!
Kelly Stokes Brown
MORE THAN WORDS
Copywriter, KSB Online Marketing
Potion Web Studio keeps their word and gets the job done efficiently. In the past we’ve been through numerous “experts” only to be disappointed with people who over promised and under delivered.
Chanel at Potion Web Studio also has a great design style and saw our vision of what we were creating immediately. She did an excellent job. We now also use them for monthly web maintenance service to keep everything running smoothly.
Dana Lam
FUN FANTASY RITUAL
Assisting couples to develop the best version of their relationships through connection, love and passion
Potion has helped us right from the beginning finding our brand. This included logo, website and collateral design. They have since then designed, created and supported multiple iterations of our website and multiple digital media elements.
Potion provides a perfect combination of beautiful design and technical execution, as well as infrastructure and security support. This is something that is rare to find from one single place. They are super helpful, responsive and smart. We would highly recommend Potion Design to anyone looking for high quality support.
Anna Collard
POPCORN TRAINING
Managing Director of Popcorn Training – a subsidiary of KnowBe4
Potion Web Studio have been and continue to be an integral part of our marketing effort. From website design and management to branding, we would highly recommend them to anyone wanting that personalized boutique experience with their website provider.
Todd Walling
Principal at LIGHTWORKS
A Design/Build company specializing in electrical, light, sound and home technology integration.
I was introduced to Chanel at Potion Web Studio through Hera Labs’ Launch Intensive business incubator program. I knew I could develop websites for my clients, but when I needed someone that could truly manage a ton of customization, I didn’t hesitate to reach out to them.
Building a complex website takes a ton of time, patience and of course revisions. Potion Web Studio was there at each step, making suggestions and providing solutions. We are thrilled with the result and look forward to using the site to attract new clients. Thank you again!!
Meredith C. McConvill
TOP ROPE MEDIA
Digital + traditional marketing strategies for athletes + outdoor brands
They are both professional and personable and willing to help out at a moment’s notice. We are a small business, and Potion Web Studio’s fees are reasonable. We would highly recommend them to anyone needing website services.
Bob Allen
MotoPOCKETS | AdventurePOCKETS
Motorcycle Bags, Motorcycle Luggage & SUP Accessories
Potion Web Studio is amazing to work with, because they truly listen to your ideas and dreams for your brand, then help them come to life! They designed a beautiful website for me.
Potion is excellent in both the work they produce and their customer service. They are always answering my questions quickly, and thoroughly. They helped me to find plugins and solutions to every capability of my website that I envisioned. They are very friendly and positive, making them very approachable and a pleasure to work with.
Sara Hernandez-Kemp
GEMSTONE GYMNASTICS
A studio where children can learn life skills from gymnastics and become better people.
I worked with Potion Web Studio this past year to refresh my outdated, “do it yourself” website. They were easy to work with and provided great suggestions. The site feels fresh and professional and I am super excited about it….talk about leveling up!!!
I am grateful to have found someone with great understanding of both the technical aspects and creative design of websites. I would highly recommend Potion Web Studio for your project.
Janeal Ford
FORDABLE FUNDRAISING
A nonprofit consulting firm helping nonprofit leaders achieve greater mission impact.
Let's get started!
Capture more leads or make more sales with a high-converting landing page. Let us create an intentional, well-designed page with relevant content and call to action that makes it easy for your prospects to take the next step!
